Sharpening up sales performance in support of the brand
Project brief: We were set the task of developing and implementing a sales strategy for different regions that would promote growth. Central to our task were the independent agencies representing Allianz and effectively at the cutting edge of the Allianz brand.

APA – Austrian Press Agency: Stronger brand cohesion leads to increased market success
Project brief: Working with senior staff within the group to identify the future strategic content of the conglomerate. Ground rules were laid down for all business units and profit centres with the purpose of strengthening the APA brand.

Daniel Swarovski Paris: Establishing a brand in the luxury market
Project brief: Making an entry into the world of luxury brands demands a clearly differentiated and persuasive brand profile. Applying the logic of success to Daniel Swarovski Paris established the essential brand framework for years to come. Product and shop design were amended to reflect this.

Interspar: Strengthening the profile of a consumer retailer
Project brief:Interspar is the flagship of the Spar Group and is its public face in the Austrian consumer retail sector. Using the 'strategic logic of success’ we helped them define their brand profile. Retail zones and contact points were designed to reflect this. The project has provided the basis for the current strength and expansion of the Interspar brand.

Ischgl: Fusion of tourist resorts under one brand - Communication logic
Project brief: We developed the 'logic of success' for the holiday destinations of Ischgl, Galtür, Kappl and See which formed the basis of the planned brand fusion of their tourist boards. Under the heading 'brand formation' we helped clarify the relationship of the resort brands to each other. In the case of Ischgl we helped them work out their communication logic.

Luxmate Controls: Synergies with Zumtobel Staff - Reintegration
Project brief: Luxmate Controls belong to the Zumtobel Staff lighting group and are responsible within the group for lighting management. During the course of the project we clarified the dynamics of the relationship between the two brand names and laid down ground rules for the reintegration of Luxmate into the Zumtobel brand.

MPREIS: Development into a market leader
Project brief: Our central task was to develop and manage the brand presence of this retailer. With 'logic of success' as our starting point we helped develop a concept and design for all of its contact points. The result was 'the smartest shops in Austria' (according to the Süddeutsche Zeitung supplement of 25th May 2001) enjoying the best public response. MPREIS now has 120 stores, making it the market leader in Austrian Tyrol.

Neuburger: Establishing a forceful brand
Project brief: Our task was to turn an essentially unremarkable provider of meat and sausage products into a unique brand name. The strategic brand content was identified and all points of contact were structured accordingly. Neuburger is now probably the strongest brand name in the Austrian delicatessen sector.

ORF Tirol: Brand strategy, Programming
Project brief: In an integrative process we helped identify the patterns of success for the ORF Tirol brand and consolidated these using brand logic so that the programming strands that had to some extent been operated separately from one another were now directed towards the single ORF Tirol brand.

Pappas Gruppe: Positioning the parent brand - Formation of the product brands
Project brief: The strategic logic of success of the brand system formed the basis of the general direction given to all the companies within the Pappas Group in its capacity as a motor service provider. The Pappas Group is now one of Daimler Chrysler's most successful sales and distribution partners.

Saalbach-Hinterglemm: Strategy for a resort brand
Project brief: The strategic logic of success was identified on the basis of past models of success. This embraced the long-term development programme for funding agencies, funding programmes and infrastructure. In this way it was possible to lay down the groundwork for a differentiated and unique resort brand.

Serfaus-Fiss-Ladis: Brand fusion and brand strategy
Project brief: These three resorts underwent fusion and a brand strategy was worked out as part of the process. A brand council was set up and is today still coordinating the implementation of various projects that were agreed on. The route chosen has been more than vindicated by numerous public awards and by the growth of the resorts.

SOS-Kinderdorf: Revealing the brand core value
Project brief:In a joint process involving all associations belonging to SOS-Kinderdorf we helped them identify the patterns of the brand's success. Working with the management we were able to derive principles for worldwide expansion and secure a leading role for the brand. SOS-Kinderdorf has now become one of the most popular NPO brands.

Tiroler Sparkasse: Making savings exciting – Growth leads to profitability
Project brief: The project has as its aim a significant growth in profitability through raising awareness and approval ratings in the market. Accordingly, the Institute of Brand Logic has been identifying the strategic and operational logic of success and is now supporting the company in putting this into effect.

Wiberg: Strategy of a brand-name company
Project brief: Development of a forward-looking strategy for the brand-name company of Wiberg. The whole product range was restructured in order to strengthen the brand and appropriate areas of innovation were identified for the future. Sales were boosted vis à vis all of their marketing intermediaries.

Zell am See-Kaprun: The future of a resort brand
Project brief: Drawing up the strategic 'logic of success' for the future of this all-season holiday destination. We are working on a communications and sales strategy for the international market. Preparations are underway to implement imaginative solutions.

Zillertal Bier: Strengthening the brand's contact points with the public
Project brief: Zillertal Bier is a regional beer brand with a long tradition. In order to strengthen the prospects for continuing success, the future brand content was defined and the brand's points of contact were structured accordingly.