Brand Logic SPECTRUM
Brand Logic SPECTRUM is the title of our journal targeted at brand-oriented managers. It is a media platform that combines examples of successful business practice with carefully selected theoretical content and other brand-relevant aspects. In addition, it is our aim to compile accessible examples drawn from our consultancy experience.
At the same time, this journal provides a clarion call for companies to manage the brand, their most valuable and profound resource, in a responsible and empowered way. Your brand is the most important point of reference that you can offer your customers in a world of inflated markets.
EXP contributions
Here is a selection of published contributions on the subject of brand management from the Institute of Brand Logic. Contributions can be downloaded as PDF files.
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